Manley Creative Team

Behind the Scenes with Ballet Arizona’s Ib Andersen

August 9, 2019

Manley Creative takes you behind-the-scenes with Ballet Arizona to show you the process of how building a brand new production actually works. Adam Benavides, one of Manley Creative’s talented storytellers and directors, and Jim Manley, CEO share how this high-end mini documentary for Ballet Arizona was created.

The story intimately portrays how Ballet Arizona’s renowned Artistic Director, Ib Andersen, thinks and moves throughout the studio as he choreographs, The Firebird, Ballet Arizona’s premiere production.

Ballet Arizona has been a Manley client for nearly a decade. When it became apparent that The Firebird presented a unique opportunity, the team decided to tell their story documentary style. By really getting to know the culture of Ballet Arizona, and learning the details about their production process, we were able to help them maximize their potential through authentic storytelling.

The end result was the creation of a mesmerizing performance. Manley Creative followed Ib Andersen and his dancers for several weeks, throughout the rehearsal process to learn how the dancers live day-to-day, and what they are passionate about.

From there, the high-end mini documentary was created. With the director, dancers and designers, it brings to life all of the fine details it takes to create a brand-new ballet from scratch. In addition to the documentary, Manley produced 10 videos that include behind-the-scenes videos, promos, trailers, and teasers.

Ballet Arizona continues to use these assets across their social media platforms. The content we create helps Ballet Arizona educate, entertain, put butts in seats and inspire people, who feel so inclined, to support this world-class non-profit organization.

A Personal Relationship

For Manley Creative, it’s important to really get to know the client. Ib Andersen explains that you really need to connect with the dancer’s psyche because if you want something specific from them, you need to know who they are. Andersen’s efforts to understand his dancers is similar to the approach Manley Films takes to build relationships with clients.

Manley Creative takes the time to really get to know who are and your company culture. Our team works as an extension of yours to meet your needs and help you tell your story, authentically.

Filming behind the scenes

The Sky’s the Limit

With a full-scale documentary series, the sky’s the limit for how much the assets can be used on social media.

Samantha Turner, Executive Director at Ballet Arizona, said, “Manley Films gets it. They understand that I am a business person and at the end of the day we need to generate revenue from everything that we do. They are always coming up with new ideas that make our content look fresh, interesting and compelling.” When it comes to producing a video, it all goes back to ROI for Manley Films’ clients. Manley Creative works to ensure the client gets as much out of the product we create for them as possible.

Check out the documentary here.

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