Manley Creative Team

Fiesta Bowl Case Study

June 8, 2019

We’re in our third year with Fiesta Bowl. In 2018 we logged 487 edit hours, 61 unique videos and multiple still photography deliverables.

  • Social audiences grew by 12.4% for the Cheez-It Bowl accounts
  • Social audience grew by 11% for the Fiesta Bowl accounts
  • Instagram channels – Cheez-It grew by 61% | Fiesta Bowl increased by 47%

Video Project Needs:

More stats for the month of December 2018 for Fiesta Bowl tweets…

  • Earned 4.1 Million impressions and 257,728 engagements
  • On average, these tweets earned 119.1K impressions per day
  • @Fiesta_Bowl twitter audience grew by 1,000 during the month of December
  • Over 117K profile visits to @Fiesta_Bowl in the month of December

Stats from Fiesta Bowl game day…

  • 61K total bowl-related twitter mentions (third amongst all bowls)
  • 3.4 million impressions across the nation
  • $6.1 million in total TV spend
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