Manley Creative Team

Forging Lasting Partnerships: How Trust and Collaboration Transformed One CCO’s Vision

August 29, 2023

Having partners you can trust is paramount. You need to be able to lean on them to bring your vision to life, solve your biggest problems, and fill in the gaps in your team structure. We’re honored to be that partner for Erica Brinker, CCO and Head of ESG of Chamberton Energy.

It All Started With… a Problem

When Erica first heard of Manley, it was while reviewing a video. One that missed the mark. After requesting a meeting with Manley, our CEO Jim Manley and the team came ready to talk. Rather than it being a defensive conversation, it was a productive one. The theme of this meeting would end up becoming the overarching themes for a long term relationship: How can we solve this problem together?

Then Came The Solution

The root issue was a lack of brand guidelines for video content. Without that direction, projects would end up bouncing through endless rounds of revisions, exhausting project fees and communication lines. Manley Creative stepped in to help Erica Brinker develop a new set of standards that would roll across the entire business, applicable to both internal and external stakeholders. Now instead of working on one-off creative requests, there was a central place to provide cohesiveness and begin building stronger brand equity. “You’re filling a gap that I couldn’t possibly ever hire for.”

A Partnership For Life

As Erica has continued her career across new organizations like CCO of Array Technologies and Chamberton Energy, so has our partnership. She knows she has a partner in Manley Creative that will go the extra mile, foresee and solve each of her problems, and collaborate with her internal staff to create work that hits the mark, every time. “I think the most important thing is being a problem solver. You can’t make that happen, you just have to be one. And that’s what Manley is.” – Erica Brinker Choose a partner you can rely on. Choose Manley Creative.

What B2B Marketing Can Learn from B2C Strategies
What B2B Marketing Can Learn from B2C Strategies

When discussing marketing strategies, there’s often a clear delineation made between B2B (Business to Business) and B2C (Business to Consumer) practices. While there are inherent differences between the two, the gap is not as wide as it used to be. With shifting...

read more
Brands Who Are Winning in 2023
Brands Who Are Winning in 2023

If you had a crystal ball in January 2023, it would be murky to see how the economy would shake out. From recession talks to spiking inflation, we’ve seen a lot of turbulence in the US economy. In the face of the initial slowdown, some brands defied the norm by...

read more
What’s In, What’s Out: B2B Marketing
What’s In, What’s Out: B2B Marketing

As the digital landscape continues to evolve at a rapid pace, it's crucial for B2B marketers to stay ahead of the curve and adapt their strategies accordingly. In this post, we'll explore what's in and what's out in the world of B2B marketing, providing you with...

read more
Majestic Neighborhood Cinema – Client Success Story
Majestic Neighborhood Cinema – Client Success Story

"It was a home run. From the very first conversation that we had, 'til today" -Craig Paschich, CEO Majestic Neighborhood Cinema OVERVIEW From concept to execution, Manley Creative is the marketing partner you’ve been looking for. Just ask Majestic Neighborhood Cinema,...

read more

Have a project?

We’d love to chat with you about your project and how Manley Creative can make it a reality.