Manley Creative Team

Forging Lasting Partnerships: How Trust and Collaboration Transformed One CCO’s Vision

August 29, 2023

Having partners you can trust is paramount. You need to be able to lean on them to bring your vision to life, solve your biggest problems, and fill in the gaps in your team structure. We’re honored to be that partner for Erica Brinker, CCO and Head of ESG of Chamberton Energy.

It All Started With… a Problem

When Erica first heard of Manley, it was while reviewing a video. One that missed the mark. After requesting a meeting with Manley, our CEO Jim Manley and the team came ready to talk. Rather than it being a defensive conversation, it was a productive one. The theme of this meeting would end up becoming the overarching themes for a long term relationship: How can we solve this problem together?

Then Came The Solution

The root issue was a lack of brand guidelines for video content. Without that direction, projects would end up bouncing through endless rounds of revisions, exhausting project fees and communication lines. Manley Creative stepped in to help Erica Brinker develop a new set of standards that would roll across the entire business, applicable to both internal and external stakeholders. Now instead of working on one-off creative requests, there was a central place to provide cohesiveness and begin building stronger brand equity. “You’re filling a gap that I couldn’t possibly ever hire for.”

A Partnership For Life

As Erica has continued her career across new organizations like CCO of Array Technologies and Chamberton Energy, so has our partnership. She knows she has a partner in Manley Creative that will go the extra mile, foresee and solve each of her problems, and collaborate with her internal staff to create work that hits the mark, every time. “I think the most important thing is being a problem solver. You can’t make that happen, you just have to be one. And that’s what Manley is.” – Erica Brinker Choose a partner you can rely on. Choose Manley Creative.

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