As the digital landscape continues to evolve at a rapid pace, it’s crucial for B2B marketers to stay ahead of the curve and adapt their strategies accordingly. In this post, we’ll explore what’s in and what’s out in the world of B2B marketing, providing you with valuable insights to enhance your marketing efforts and achieve success in the B2B marketing landscape.
In: More Video Content
In 2023, video content is a non-negotiable priority. Its power to captivate audiences, boost brand awareness, educate customers, and drive engagement is undeniable. Studies demonstrate that video content generates a remarkable 66% increase in qualified leads annually, while an impressive 74% of marketers recognize its unrivaled ability to drive conversions. Notably, 64% of consumers are more likely to make online purchases after watching product videos. Incorporating more videos on your website, social media channels, and email marketing is going to be key this year, so don’t miss out.
In: Automation and Artificial Intelligence
Automation and AI are rapidly transforming the B2B marketing landscape, gaining momentum since the introduction of ChatGPT earlier this year. B2B marketers are finding success with streamlining tasks like email campaigns, social media scheduling, and data analysis, unlocking time for strategy development and creativity. Among the highly successful automation tools, AI-driven chatbots take the lead, offering instant customer support and real-time audience engagement. Additionally, AI-powered recommendation engines prove invaluable, delivering personalized content and product suggestions to enhance customer experiences. Embracing AI and automation in 2023 is paramount for optimizing marketing strategies, as it becomes the key to unlocking new levels of efficiency and success.
Out: Pop-Up Ads
It may be time to say goodbye to pop-up ads in 2023. Studies are beginning to reveal their detrimental effects, disrupting user experiences and tarnishing brand reputation. Pop-up ads have been causing users to feel frustrated and navigate away, and with the rise of ad blockers, pop-up ads are beginning to lose effectiveness anyway. B2B marketers must prioritize engaging and non-intrusive advertising methods. Native ads, content marketing, and personalized email campaigns foster meaningful connections and drive conversions, offering superior opportunities to reach and engage the target audience.
Out: Sleeping On User-Generated-Content
If you’re a B2B marketer, maximizing the potential of user-generated content (UGC) in your 2023 strategy is crucial. Authenticity and credibility are paramount to consumers, making UGC an ideal tool. Created by real customers and users, UGC builds trust, social proof, and enhances brand reputation. It’s noteworthy that consumers prefer UGC over expensive studio content. By leveraging UGC, marketers foster engagement, connectivity, and a cost-effective content strategy that resonates with audiences. Don’t miss out on the opportunity to harness the power of UGC and elevate your B2B marketing efforts in 2023. B2B marketers that want to succeed in 2023 need to embrace the power of video content and prioritize automation and AI. At Manley Creative, we’re already helping our clients stay ahead of the curve, producing meaningful campaigns in an unsteady economy and staying responsive to their customer needs. Stay ahead and thrive in the evolving B2B marketing landscape of 2023 and beyond with Manley Creative.
