Pictured: Little Jimmy Manley, future filmmaker and business owner.
Manley Creative Team founder, Jim Manley, has been telling stories since he was 5 years old. Ask any of his teachers and they’ll tell you how “Little Jimmy Manley” would bury his face into a blank piece of paper and then wouldn’t stop writing until he felt like his story was perfect…and memorable.
Then, he discovered video, built a team of like-minded storytellers, and the rest is Manley Creative history. When done well, video doesn’t just make you look good, it makes you real.
To that end, we are pleased to present the Manley blog, a new resource for our existing clients and potential new clients.
Our blog is an introduction to the Manley Creative process. We’re giving you a peek behind the curtain, so you understand what every member of our team contributes to your project as well as how our expertise makes the final cut a product you’ll be excited to put into action.
In the Manley blog you can get pro tips on marketing strategy, planning and execution, budgeting, preparing for your first shoot, and more. Be sure to subscribe so you don’t miss a post!
There’s a good reason video is the most popular content marketing format these days. It’s projected that by 2019, 80% of all Internet traffic will be people streaming video content. Also, 93% of marketers today are already using video content, calling video the most effective content marketing they use, ranking it ahead of case studies, blogs and infographics. And 74% of businesses report that video content drives more conversions than any other content type.
Video is one of the superstars of content marketing today because so many people have embraced the format to get their news, entertainment, product information and inform every part of their lives. The best part? It transcends age. You can reach older demographics as well as younger. Heck, we’ve seen our own babies learn to operate media players before they can even say YouTube.
Video catalyzes a marketing content plan by adding excitement, energy and timeliness. Just as marketing is all about what you do today, video is very much in the moment. So, how do you get staying power with a medium that is constantly evolving? Using video along with your other marketing tools, such as web advertising, email campaigns, social media, advertising and PR, is salt to the soup: video helps bring out the flavor of everything else.
Video lets you tell your stories like nothing else can. It engages all the senses and evokes emotion and prompts action. It’s incredible easy to share. And when it is done very well, video seamlessly adds a layer of sophistication to your brand, organization, company and team.
Unsure how to get started using video content? Just want to get a few pointers in the right direction? Contact us, we’ll help you figure it out!