Array Technologies is a leading provider of advanced solar tracking solutions, primarily serving utility-scale solar power plants. With a reputation for innovation, durability, and cost-effectiveness, Array Technologies has played a pivotal role in the global shift towards renewable energy. They are known for their reliable solar tracking systems that increase energy production by optimizing the angle of solar panels to follow the sun’s path throughout the day. Headquartered in Albuquerque, NM, and with operations spanning across various key locations, Array Technologies has been a driving force in renewable energy projects worldwide.
In a comprehensive collaboration with Array Technologies, we executed a series of five distinct projects that spanned multiple locations and required a diverse skill set to capture the full essence of their operations and impact.
With a goal to visually showcase the precision and innovation behind Array Technologies’ manufacturing process, We filmed on-site at the Albuquerque manufacturing facility, capturing the intricate details of how their solar tracking systems are built. This included everything from raw material handling to the final assembly of components. Our goal was to highlight the efficiency, quality control, and technological sophistication that goes into every product Array Technologies creates.
The final video provided Array Technologies with a powerful tool to demonstrate their manufacturing capabilities to potential clients, investors, and partners, reinforcing their position as a leader in the solar industry.
Next up? The creation of professional, high-quality headshots for Array Technologies' executive team.
Manley Creative set up a mobile studio at Array Technologies’ headquarters in Chandler, AZ, and worked closely with each executive to capture their personalities and leadership qualities. The headshots were tailored to fit both corporate and industry-specific branding needs, ensuring consistency across all platforms. The headshots were used in various corporate materials, including the company’s website, press releases, and LinkedIn profiles, enhancing the professional image of the leadership team and showcasing their top-tier talent.
Beyond partnering with Array Technologies to showcase their exemplary processes and talent to their external audience. We also partnered with them to produce a comprehensive series of training videos detailing the installation of Array Technologies' solar tracking systems.
Over the course of six months, we worked closely with Array Technologies to film and edit over 30 training videos. These videos were shot on-site in Tempe, AZ, and covered every aspect of the installation process, from initial site preparation to final setup and maintenance tips. The series was designed to be clear, concise, and accessible to installation teams across the globe.
The training videos have become an integral part of Array Technologies' onboarding and training programs, ensuring that their products are installed correctly and efficiently, leading to increased customer satisfaction and system longevity.
Last but not least, we set out to capture the real-world application and impact of Array Technologies' solar tracking systems.
We traveled to a customer site near Bakersfield, CA, to film the installed solar tracking systems in action. The video highlighted the scale of the installation, the smooth operation of the tracking systems, and the overall benefits to the customer, including increased energy output and reduced operational costs.
The customer site video serves as a compelling case study for their external stakeholders, demonstrating the tangible benefits of Array Technologies' solutions. The outcome of this engagement has been used in marketing campaigns, client presentations, and at industry events to showcase the effectiveness and reliability of their products.
Through this multifaceted project, we were able to provide Array Technologies with a suite of visual content that not only showcases their products and processes but also reinforces their brand as a leader in solar technology. From manufacturing and installation to leadership and customer success, each piece of content was crafted to highlight Array Technologies' commitment to quality, innovation, and customer satisfaction. This comprehensive approach has helped Array Technologies continue to build trust and credibility in the renewable energy sector.
Training videos
Hero videos
Photography shoot
