Precision Air & Plumbing partnered with Manley Creative to develop two distinct commercial campaigns designed to elevate the brand by highlighting their core values and trusted image within the Arizona community.
Precision Air and Plumbing wanted to go beyond just marketing their services. The focus was on sharing the core values that drive their business: Integrity, Quality, and Trust. The first campaign we developed centered around these values, crafting a separate commercial for each one. The goal? To connect with the community on a deeper level and make the company's owner the face of the brand, leveraging his established and trusted image within Arizona.
In the second campaign, we expanded on these values, adding a commercial around "Team Pride" and another around "People Before Profits," culminating in a final spot that reinforced the key message of "Integrity, Quality, Trust" working in unison. Each campaign was crafted to showcase the company’s genuine commitment to putting people and community first.
Our goal was to position Precision Air and Plumbing as a company built on trust and reliability. We focused on creating powerful narratives that reflected their core values and helped potential clients see the integrity behind every service call. By placing the owner front and center, we reinforced that personal, community-driven connection, ensuring the brand felt more approachable and trustworthy.
Throughout the production, we worked closely with the Precision Air and Plumbing team to ensure that every shot, scene, and message reflected their mission. Our three production days for each campaign involved casting talent that aligned with the brand’s image, ensuring an authentic portrayal of the company’s values. As always, the process was a true collaboration, with constant feedback and clear communication to ensure all creative goals were met.
Both campaigns were well-received by the community, with the videos elevating Precision Air and Plumbing's visibility and reinforcing their commitment to quality service. The client appreciated our approach to building long-term value, not just focusing on the immediate campaign but always thinking ahead for lasting impact.
“Their team is constantly thinking about their relationship past one specific event. They think about the different ways to make sure the client really feels they got what they paid for.” - Precision Air & Plumbing
Production days per campaign
Commercials produced
Social media videos produced
"The nice thing about Manley is that when we set out to do a specific one spot commercial that we'll shoot with them. The results that we get out of that is that we may get 10 different digital spots to put on our youtube or website because their team is constantly thinking about the future."
