Amazon Web Services (AWS) is a legendary brand, coming in at #2 in the Fortune 500. Being an organization of this scale, they have plenty of marketing irons in the fire to keep growth top of mind. And they need reliable creative marketing partners to help them deliver.
We began our partnership with AWS in 2022, serving their partner marketing side of the business. There are thousands of organizations that help businesses set up their data and tools on the AWS cloud, and AWS is invested in helping these partners succeed. After all, a rising tide raises all ships.
Since the inception of our partnership, we have serviced over 20 partners through the AWS program, delivering key marketing initiatives.
One campaign we ran through the program was with partner DMI, who approached Manley Creative about developing a comprehensive targeted campaign to gain market awareness and interest for a key demographic. With a new rebrand, we developed a handful of creative assets to promote key assets like case studies and landing pages towards a select audience.
Results for this campaign included over 500,000 impressions and maintaining a healthy frequency of over 3.5x frequency in the awareness phase, with a 6.8x frequency in the consideration phase. Top clicks came from companies that aligned with their targeting, indicating a key interest among their top prospects.
On the other side of the business, we deliver comprehensive creative solutions as well. Since 2023, we have come out to AWS’ D.C. Summit in Washington D.C., a key public sector event for partners, vendors and beyond. Working with the AWS team, we identified key partners to participate in a video series that would produce high-quality content for partners to use in their own marketing for a fraction of the cost of a solo shoot.
By working at scale with 5-8 partners at a time, we were able to bring together a day of video shoots with partners, customers and beyond to tell comprehensive stories of each business. These included case studies, testimonials, and key talking points that were important yet varied to each organization.
This has resulted in the development of over 20 videos including full length and social cut videos for the brands to use for their marketing campaigns. We also are serving digital ads for some partners to drive additional visibility to their content among their core audience, enabling them to get the best distribution for their new content.
From strategic digital marketing campaigns to creative productions, our job with AWS has been to provide custom solutions to each partners’ unique needs. And as their creative marketing partners, we’re always up to the task – no matter where in the world we need to serve.
AWS Partners Served
DMI Ad Impressions
DC Summit Videos
