Honeywell Aerospace, who we have been long-standing partners with, faced a challenge common to many large corporations: stagnant social media engagement. Their content, while informative, lacked the dynamism needed to engage a modern audience in an increasingly digital landscape. Combined with the need to produce quality content at scale with limited resources, it became evident they needed a partner who could collaborate with them.
As a global leader in aerospace technology, their social media needed to reflect the innovation they were known for in the field. Their engagement rates were declining, and follower growth had plateaued, particularly in an era where organic impressions across social platforms were naturally decreasing. The company needed to reignite interest and grow its audience in an authentic way that resonated with their unique B2B audience, without being a boring corporate page. That’s when they turned to Manley Creative.
Manley Creative partnered with this aerospace leader in April 2023 to revitalize their social media presence. We implemented a holistic approach that incorporated storytelling, creative series, and highly engaging formats designed to capture the attention of both technical and non-technical audiences. By focusing on the human stories behind aerospace innovation, we transformed their content strategy into one that was not only informative but exciting.
Since we had a long-standing partnership, we had years of video footage and photography from across the organization. That, along with a deep historical knowledge of their stories and available resources, enabled us to efficiently and effectively bring stories to life on their brand pages. We also were able to collaborate deeply with internal stakeholders, allowing their internal team to shine strategically without getting bogged down in content management.
Our scope included the development of a content calendar designed for consistency and relevance, which allowed us to tailor content for various platforms. Each piece of content, whether it was a video, graphic, or post, was carefully crafted to reflect the company’s cutting-edge advancements while remaining relatable. We employed a mix of high-quality visuals, such as graphics and videos, along with narrative-driven posts that highlighted the company’s achievements, employees, and vision for the future of aerospace technology.
Our engagement strategy went beyond simply posting content. We focused on fostering a community of engaged, loyal fans. The combination of an organized, purposeful content calendar, consistent posting, and audience interaction began to pay off.
The results of our collaboration were significant and surpassed initial expectations. It takes a village to bring wonderful social content to life, and we’re endlessly grateful for our ongoing partnership with this client.
In our time together, we achieved the following outcomes:
Increase in Social Engagement
Growth in Social Media Following
Increase in Social Engagement
We saw a 135% increase in engagement across all social channels (excluding X). This was due in large part to the creative storytelling and relatable content that was introduced, which resonated deeply with the company’s followers. Through a mix of technical insights and human-interest stories, we transformed passive viewers into active participants in the company's social ecosystem.
The company’s social media following grew by 12% across all platforms. What’s more impressive is that this 12% increase represented a 62% growth surge compared to the previous period, indicating that our approach significantly outperformed previous baselines.
Despite the industry-wide trend of declining organic impressions, we managed to increase overall engagements by 56% across all social platforms. This demonstrated that our content was not only being seen but was actively engaging the audience. Even in the face of reduced visibility, our strategy of meaningful, narrative-driven content ensured that the audience remained invested.
Our work with Honeywell Aerospace stands as a testament to the power of creative storytelling and strategic content planning. By aligning content with the company’s innovative brand while making it accessible to a broader audience, we were able to build a community of followers who are more than just observers—they are now brand advocates. This partnership underscores how a well-executed social media strategy can turn even a highly technical industry into a vibrant, engaging space online… and how we truly are better together with our clients.
"If you need an extension of your team, Manley Creative will do what is needed and operate how you need to fit right in. I know that completing projects with Honeywell is not the easiest task, but this team is always up for the challenge. When things could go awry, they are quick with the initiative and will not stop at making sure it is a product that the customer is happy with. This team does amaze me on their versatility, responsiveness, and adaptability. I would recommend Manley for creative and marketing needs for a business."
