The Power of Cinematic Experiences

The Target

While Majestic Neighborhood Cinema was busy bringing magic to the big screen, we were empowered with supercharging their marketing to capture Majestic’s unique position in the movie market. After two years of dwindling attendance due to the pandemic, it was time to revamp the Majestic Neighborhood Cinema brand to draw in a fresh set of attendees.

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The Skinny

So how do you cater to a diverse audience of all ages and backgrounds? By incorporating them into the story itself.

Our goal along with Majestic’s vision was to evoke emotion and capture the unique guest theater experience this theater offers. Majestic has been an iconic stop for generations of theater enthusiasts. The commercial we created embraces the neighborhood feel and the lifelong connection experienced by so many of their patrons throughout the years. We casted 3 sets of actors…teenagers, 30-somethings and…finally, let’s just call them “ageless”. Our challenge was to find 3 sets of actors who looked the same. 

With pre-production meetings underway to get the timeline, crew, talent and supplies ready to go –  we worked swiftly to ensure everything was on-brand, on-time and on-budget, all while our partners at Majestic received updates with full transparency into the process. As it is with all of our clients, this was a true collaboration.

Once the production day rolled around, all of the pieces were in place and it was time to have fun on set. We’ve been doing this for decades and we still get great joy out of seeing our crew, cast, and especially our clients, watching the vision turn into a reality. A perfect set day is only possible with perfect planning. We pride ourselves in over-preparing, right down to the finest details. 

“Our trademark color is purple; the talent was in various shades of purple. When I saw that as a detail I thought, ‘Oh, they really get us,” Kerry Hamilton

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A Winning Outcome

Once the spot aired, Majestic Neighborhood Cinema saw the impact. Craig Paschich (CEO + Partner)  said it best, “I see it on screen, and you look around, and people are like ‘That’s really, really cool.”

And not only does the ad look great, but it’s also driving great results. And that’s what it’s all about.

“Since we’ve had the ad running, we’ve seen a sizable bump in traffic,” said Kerry Hamilton, VP, Hamilton Consulting. “It’s remarkable actually. We’re seeing the outcome and it’s nothing but positive.”