Manley Creative Team

Blue Cross Blue Shield Case Study

February 8, 2019

In 2018, we created more than 150 videos and multiple still photography assets for Blue Cross Blue Shield of Arizona (BCBSAZ). We’ve been working with them for more than six years. Our video and still photography work for BCBSAZ ranges from town hall meetings to employee branding and recruiting to major social media campaigns.

Project Needs

  • Video and photography for internal and external use
  • Multiple campaigns, projects and initiatives
  • Authenticity communicating key messaging


  • Before using our services, BCBSAZ had an average of 3,500 video views per year on social media.
  • Now, they average almost one-million video views per year.
  • Two million people reached with Manley produced content.


  • Demanding schedules
  • Back-to-back shoots
  • Fast turn-around


  • Fast and precise work
  • Attention to detail
  • Excellent client relations
  • Collaboration

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